The objective of this project was to rebrand an existing business in Montreal, to give them a fresh look that would represent their brand fully. The company I was assigned with was La Shed, a local architectural firm located in Mont-Royal.
At La Shed Architecture, their most important value is teamwork. They believe that it is the essential ingredient in stimulating creativity. They believe in creating a strong bond with their clients throughout the whole design process. The new logo is inspired by this synergy.
The logotype is composed of connected lines which reflects the relationship between the architect, the project, and the client. The lines are then used as a brand element for other applications to reinforce the values of teamwork. Part of La Shed Architecture’s new branding also includes a splash of bright orange as their brand colour, inspired by their current office.
All pictures taken from La Shed Architecture's Facebook page and website.